Most products are designed to be seen. Jakub Pollág designs to be understood. In this talk, he dissects the decisions behind his work — the materials, the manufacturing, the meaning — and makes the case that quality isn't a finish. It's a way of thinking. Why does it take time? What quality costs, what it reveals, and why it's worth it.

About Jakub Pollág

Jakub Pollág is a product designer exploring the meaning of quality. His work bridges deep knowledge of production processes with a clear, contemporary design language. He founded zeitgeist.limited, a design and manufacturing studio that combines craftsmanship, innovation and sustainability. He also hosts Why It Takes Time, a documentary YouTube channel uncovering the craft behind products and the ideas that bring them to life. A graduate of the Royal College of Art in London, Pollág built hands-on experience in mass manufacturing at British brand Buster+Punch, co-founded Studio deFORM, and served as co-creative director at Czech glassworks BOMMA.